The event exclusively focused on retail jewelers who want to understand why the story of the diamond is important for the successful promotion and sales, including diamond jewelry.
Of WDM at breakfast perform Kalman-Christine Schuler (Krisztina Kalman-Schueler), director of the program, and Yaakov Almor (Ya'akov Almor), communications director and chief editor of World Diamond Magazine. For questions will also be available WDM President Alex Popov (Alex Popov).
WDM team will present an explanation, why the story of the diamond is key to its promotion, and will hold a presentation of the campaign "A part of you" through its demonstration on a separate website, as well as the format of digital marketing and social media channels. Campaign "Part of you" is designed to captivate prospective buyers of diamonds by acquaintance with the history of the appearance of diamond jewelry, as well as to orient them to the trusted retailers that are members of WDM program - "Authorized diamond dealers."
Foundation of the World Diamond brand was founded on the premise that diamonds and diamond jewelry can and should play a greater role in the market class "luxury" goods. To achieve this, the industry entities - from manufacturers to retail diamond jewelers marketers - need to communicate more effectively promote, advertise and sell to the final consumer of polished diamonds and diamond jewelry.
The overall aim of WDM, established in 2012 by the World Federation of Diamond Bourses (World Federation of Diamond Bourses), is to stimulate consumer demand for diamonds and diamond jewelry.
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President of the World Jewelery Confederation SIBJO Gaetano Cavalieri (Gaetano Cavalieri) held in Arezzo meeting with the President of the European Parliament Antonio Tajani (Antonio Tajani) to discuss the recently approved EU legislature in Strasbourg regulations on minerals from conflict zones, as well as problems related to taxation of imports Treasures from the European Union.
EU regulations on minerals from conflict zones has been approved by a large majority of MEPs on March 16 and on April 3, he was adopted by the European Council. Implementation of the regulations will be made gradually, so that companies have used the transition period to adjust to the new requirements, and is fully applicable it will be January 1, 2021.
The new rules affect all companies except small importers involved in the supply of gold, tin, tantalum and tungsten, as well as recyclers and smelters minerals in and outside the EU. Do not focus on any particular geographic region, they require suppliers to closely monitor production from risk areas in accordance with the requirements of the five frameworks which complement the OECD Guidelines for responsible mineral supplies from conflict regions and high-risk areas.
By the end of 2017, the European Commission will have to develop recommendations for the identification of the conflict regions and risk zones, of which supplied the relevant minerals. A list of these regions will be subject to regular review by the European Commission appointed independent experts. In this case, the EU's executive authority also intends to create a global list of responsible recyclers and smelters.
During the discussion, Dr. Cavalieri, CIBJO has expressed the intention to cooperate with the European Union. According to him, the CIBJO coordinates its activities with other representative bodies of the European jewelry industry, and they plan to cooperate with the EU in order to ensure the successful implementation of all trade sectors instructions.
Dr. Cavalieri also urged Antonio Tajani together with the jewelry industry to provide mutual guarantees of a fair tax and tariff rates with jewelry import and export. Agreed to continue to discuss these issues in the course of an official meeting between the EU and CIBJO, which will be organized by the Confederation of jewelry delegations.
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