Along with the more standard comfort elements of the luxury class

Hotels, department stores and luxury restaurants always go beyond splendor to impress their customers. And what can give the hotel or restaurant a more chic look than a drink or a room from several rooms with a real diamond? Even if a martini for $ 10,000 with a diamond at the bottom of the glass does not go very well, it definitely adds weight and splendor to the cocktail menu.

What is the marketing advantage of these extravagant special offers? "People of extreme prosperity want to have something that can be told about, or a case that can be shared in social networks," says Allen Adamson, a branding expert and chairman of Landor Associates. "The world of luxury branding quickly becomes the world" and you can surpass it "? If businessmen on trips to a hotel can feel comfortable simply from a good meal or a good rest at night, those who travel or dine at a restaurant for a pastime often feel like prolonging this moment through Facebook, Instagram or Snapchat. The stories of the stories about the events of the last decade have become as important a part as the event itself.

"Buying a diamond is, first of all, an expensive purchase," notes Adamson. "Therefore, getting a diamond as part of a hotel stay or part of the dinner is a reason for fasting in social networks and a unique story at cocktail parties." Not to mention all references to a hotel or bar in the media when they report such absurd kinds of service. For example, Blue Bar (Blue Bar) of Algonquin Hotel began offering alcoholic drink Martini on the Rock ("martini with diamond") ten years ago. Few people have taken at least one sip, but, says Nicola Skimammarella (Nicholas Sciammarella), it's a gift, "which continues to allow something to get."

A month ago we sold one and gave exclusive material to Daily News, "Skimarella said in an interview on the phone. A gentleman from Texas allowed this newspaper to reflect this event of his life in the secular column of the newspaper. In connection with this binge, the hotel was also mentioned on national television and in foreign newspapers. Always something gets into the media, - explains Skimarella. "If you are looking for" super-expensive products, drinks or food, "we always appear."

In a sense, every time a buyer gets an impression backed up by a diamond, it's almost like buying a free advertisement for a hotel. So, what service or impressions related to diamonds are offered in the world now?

Jewel Suite Room - New York Palace Hotel

The New York Palace Hotel collaborated with Martin Katz, jewelery designer, to create the Jewel Suite (jeweled room), a 5,000-square-foot, two-story penthouse, one night that costs $ 25,000 and accommodates up to six guests. Along with the more standard comfort elements of the luxury class (a separate roof terrace, free champagne, breathtaking views of Manhattan), Jewel Suite offers a free $ 2,500 Diamond Ring Microband Ring, which the guest can order at face-to-face meeting with Katz himself.

What kind of customers attracts such a room in the hotel with an "insert in the form of a precious product"? Celebrities stop in the Jewel Suite of Martin Katz both on private trips and when they are in New York to promote professional projects, "said John Tolbert in an e-mail. "Both the New York Palace Hotel and Martin Katz serve clients of the same level." Tolbert says that the hotel also leases the Jewel Suite number to publications such as Vogue and celebrities such as Oprah Winfrey for photo sessions and interviews.

Martini "Diamond is forever" - Hotel Ritz Carlton, Japan

The Ritz Carlton Tokyo is the tallest building in the Japanese capital, so it makes sense that the cocktail bar in the lobby and bar of the hotel serves the most expensive Martini in Japan. "The Martini" Diamond is Forever Martini "is sold for ¥ 1.8 million (over $ 14,000), and this includes a one-carat diamond valued at about $ 8,000. The additional $ 6,000 is the cost for that , That the diamond is presented by the waiter at a cocktail party on the background of a beautiful view. The hotel has sold so far only two such martinis - one when they made an offer, and the second - as a gift for the anniversary. But the barmen keep a diamond near at hand, being ready for the third buyer.

Caring for the body with diamond dust - Trump Soho

The Condominium Trump SoHo hotel may seem like just another real estate property for Trump empire worth $ 450 million, but it offers some amenities that you will not get anywhere else. One of the hotel's spa salons offers a body care procedure with diamond dust, including massage with rare cosmetic oils containing diamond dust. Even though the cosmetic value of diamond dust is questioned, the director of the spa Rachel Knapp (Rachel Knapp) claims that this chic procedure attracts many of the wealthy guests Trump Soho. The list of spa procedures indicates that this procedure results in "chakra balance by applying a shiny cream in combination with diamond dust using magnetic devices to remove toxins from the body." With room rates ranging from $ 375 to $ 2,070, it may not be surprising,

Once a favorite place for drinking the most prominent representatives of the literary world of New York, the bar in the historic Algonquin Hotel still satisfies the nostalgia of the highest class and tourists. For those who want to miss a drink for the night, the Blue Bar of the hotel offers a drink with a diamond called Martini on the Rock ("martini with the diamond"). This cocktail, you need to order for 72 hours and meet the jeweler of the hotel (Solitaire Creations from a nearby Manhattan area), and the price can be anywhere from $ 10,000 to $ 15,000 depending on the size and cut of the diamond that the customer needs. Martini on the Rock is the best-selling drink on the menu.

http://www.bloomberg.com/news/articles/2015-07-14/do-you-want-diamonds-with-that-why-restaurants-and-hotels-like-to-serve-up-bling