Equity Communications said that the traditional largest diamond consumption market - the US - will retain its position for a considerable period of time, although in the Asia-Pacific region tendencies and preferences in the consumption of various categories of luxury goods are formed.
In 2013, the United States was the world's largest market for polished diamonds, accounting for 44.3% of total polished consumption.
In a message received by Rough & Polished via e-mail, it is said that world sales of diamond jewelry last year reached $ 73.8 billion.
Sales of diamond jewelry in the US in 2013 increased by $ 2.5 billion, to $ 32.7 billion, up 8.3% over 2012. Meanwhile, in China sales jumped 19% year on year to $ 6 billion.
On Equity data, the EU was the only region where the negative trend and the decline in sales observed in the previous year by 0.11% to $ 5.2 billion.
"In the difference from Japan, where retailers adjusted the range of products in order to keep sales, there is no tendency in the US market to reduce the quality of diamonds sold, "Equity reports. - American consumers consider high-quality diamonds weighing from 0.5 to 1 carat standard inserts for engagement rings and do not agree to stones of smaller size or lower quality. "
However, the fact that diamonds for engagement rings has risen in price, more consumers need financial help to make such purchases, notes Equity.