The diamond brand Forevermark belonging to the De Beers group plans to expand and enter the markets of the United Kingdom and Ireland by the end of the year.
Although Forevermark's global office is based in London, the United Kingdom and Ireland will be the first of the West European markets where Forevermark diamonds will be sold.
The brand already works in the markets of Asia, North America, the Middle East, Australia and Turkey.
Forevermark has appointed Crossworks Manufacturing as a licensed partner in the region, which will work with selected retailers to supply products to this regional market.