Rio Tinto Diamonds celebrated the 25th anniversary of the establishment of the office in Mumbai and introduced seven new collections under its main Nazraana brand, according to a press release received by Rough & Polished.
Vikram Merchant, the manager of the Rio Tinto Diamonds representative office in Mumbai, responsible for the promotion of Nazraana, said that the brand is associated with a wide variety of diamond jewelry, highly ambitious and at the same time affordable, that can provide overall growth sales in the category of diamond jewelry.
New collections under the Nazraana brand are represented by products designed as gifts for various holidays, in seven themes: love, infinity, heritage, spirituality, modernity, floral design and a collection of "luxury" for men.
According to international jewelry consultant Nazraana Paola DeLuca, the creation of new lines was based on many traditional Indian designs, which are presented in a modern style.