Tuesday, June 13, 2017

Forevermark diamonds holiday sales in the US jumped by 6.4% due to the launch of special product lines and focused marketing campaign, said Bryus Kliver (Bruce Cleaver), CEO of De Beers Group.
Brand sales, owned by De Beers, rose by 7.6% in 2016, said Cleaver Forevermark partners in a speech in New York. These figures are based on a survey of a representative sample of Forevermark Jewelers.
Forevermark brand metrics were generally better than those of other US retailers of jewelry segment in terms of sales growth and profitability for retailers, Cleaver said. Total jewelry sales in the US rose in December by 0.7%, and increased by 0.4% for the entire 2016, according to a study Pulse MasterCard. December sales growth of independent jewelers was 1.4%.
"Profitability of diamonds and diamond jewelry Forevermark margin was four points higher than the average for the sector, which reflects our ability to achieve added value with Forevermark and enhance profitability with the same amount of investments", - said Cleaver.
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1 comment:

Pearl Necklace said...


A Pakistani lawyer filed a petition in the High Court in Lahore, called as a defendant Queen Elizabeth II. Iqbal Jafri (Iqbal Jaffree) requires the return of the diamond "Kohinur" gem weighing 105.6 carats, which is part of the British crown, Rapaport reports portal with reference to the news agency Reuters.
Jafri says that the diamond belongs to the province of Punjab, as he was taken from the British governor of Lahore during the period of colonial rule. Stone is known for its prominent position in the crown worn by the late Koroleva Elizaveta, the Queen Mother, at his coronation in 1937, and later Koroleva Elizaveta II coronation in 1953.
"He was taken away from Lahore, the ruler of Lahore - said in a video interview Jafri Reuters. - It is obvious that the governor gave it not because of the good relationship with them (the British). "
Over the past half-century lawyer wrote to Queen Elizabeth II hundreds of letters with the request to return the diamond, but to no avail.
In November 2015 a group of Bollywood stars and Indian businessmen filed a similar lawsuit in London's High Court, demanding the return of the diamond to India.