Alrosa, the largest diamond miner in the world in terms of production in carats, published the results of sales of rough and polished diamonds in March this year. This was reported in a press release issued on Monday.
The Group's Alrosa diamonds in March 2017 amounted to 554.2 million US dollars. Diamonds for the period were sold by US $ 12.4 million.
Total sales the diamond production amounted to US $ 566.6 million in March 2017 the United States, 1% more than in the same period of 2016.
"In March, continue to see strong demand in almost all categories of rough diamonds as a confirmation of the optimism of market participants on the results of the jewelry trade show in Hong Kong", - says Yuri Okoemov, vice president of ALROSA.
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After a year of sleeping diamond sales, De Beers is now pinning its hopes on a good sale for a few weeks before Christmas in the United States and around the Chinese New Year next year.
The South African edition BusinessDay quoted Bruce Cleaver (Bruce Cleaver), Director of De Beers, Strategy and Business Development, and Paul Rowley (Paul Rowley), head of De Beers on global sightholders Sales, who said at the conference "Bridging the natural resources and Society" Botswana, which is an advertising campaign for diamonds in the United States have been spent tens of millions of dollars.
"In recent years, we realized that an increase in advertising costs in difficult times - is a good way to push the demand", - said Cleaver.
Top managers of the diamond mining giant also said that good sales of jewelry in the Christmas in the United States and during the New Year in China will help lapidary enterprises and jewelry manufacturers to sell their stocks of finished products.
BusinessDay reports that De Beers wants to return the market to equilibrium after the company cut diamond production at its mines.
In response to the weakening of the De Beers diamond market has lowered the target level of production to 29 million carats, compared to 34 million carats in earlier forecasts.
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