It was also a good holiday season for the sale of Forevermark diamonds in the US

A recent report of the National Retail Federation (NRF) shows that the volume of holiday sales in the United States in November and December 2016 grew by 4% in annual terms, reaching $ 658.3 billion. According to a report published in Diamond World, this includes sales of $ 122.9 billion from non-store trade, which grew by 12.6% year-on-year.

As for the sales of jewelry and diamond jewelry, several brands reported good results in holiday trade, while others had mixed results. Tiffany & Co. Reported sales volume in the holiday season for $ 966 million, a slight increase compared to $ 961 million in the previous year. In North and South America, both total sales of $ 483 million, and the volume of comparable store sales fell by 4% compared with the corresponding period of 2015. The drop in sales in the US "was exacerbated by a 14% drop in the flagship store of this company on Fifth Avenue in New York" next to the Trump Tower, and this decline is explained "at least in part by traffic disturbances Transport in the post-election period ".

During the festive season, Amazon sold 10,451 carats of diamonds and 2.5 million hours. Amazon said that the volume of diamonds sold could be enough for six and a half tier "Russian Kokoshnik" (Russian Kokoshnik) of Queen Elizabeth II. During the holiday period, 2.5 million hours were bought on Amazon. This means that every 1.5 seconds sold only hours. The volume of goods sold, according to one online retailer, amounted to "the weight of a brown bear in gold."

During the festive season, Birks Group also worked well, which reports an 11% increase in sales. In the US, sales increased by 16%, and in Canada it grew by 3% compared to the previous holiday season.

It was also a good holiday season for the sale of Forevermark diamonds in the US. The sales volume of this delirium in the holiday season jumped by 6.4%. Total jewelry sales in December rose by 0.7%. The increase in sales in December for independent jewelers was 1.4%.

But not all jewelry brands showed growth. During the same period, Signet Jewelers showed a decline, mainly due to "a decrease in the efficiency of its Sterling electronic trading division," according to Gem Konnect. Total sales amounted to $ 1.94 billion, which is 5.1% lower than $ 2.045 billion in the previous year. Signet's electronic sales volume was $ 142.5 million, down 2.4% from $ 146 million in the previous year.

http://en.israelidiamond.co.il/News.aspx?boneID=2525&objID=17867