She focused on what she thought was the opportunity: on precious jewelry.

Debra LaBudde has decades of experience in providing advice on new and unused markets. Therefore, when Debra founded her own company last year, she focused on what she thought was the opportunity: on precious jewelry.

"I think that there is a kind of undeveloped market, believe it or not, for precious jewelry," explained La Buddha. - (I saw) an interesting opportunity in the market, which, in my opinion, was not used in sufficient measure, and that I could certainly increase the market. "

This Memo project is the response of La Buddha to what she believes is lacking in single-channel retail models - tactile, personal access to jewelry, which is in the service of real stores, coupled with the convenience and affordability of online purchases.

The time period specified in the Memo information for "free fitting of the house" eliminates this drawback.

When customers order a product on ExperienceMemo.com, they are delivered to them free of charge in two days, and they have three days to try it on and evaluate the product before it is paid for. If they are not satisfied, they can return it during this time for free, as indicated in the Memo information.

All stock intended for the Memo project is available, and in case of a return, this product is returned there.

"I wonder what's going on at home (when you try on jewelry), because I myself had such a case, and this is a very special feeling," La Buddha said. "Obviously, security measures are being taken, but there is a great deal of trust that is also present here, and the mutual respect that we feel for clients is quite striking."

In order to guarantee itself against theft, Memo collects information about the credit card before sending the jewelry to consumers, as with traditional online purchases, to withdraw money when the three-day trial period ends. They also spend the reservation of amounts on the bank card before sending the goods in order to protect themselves from fraudulent credit card orders.

La Buddha is aimed at giving the electronic memorial service on the Memo project the same personal and connecting character that can be obtained when shopping in a well-managed independent boutique.

In addition to the time for the fitting of the house, La Buddha achieves this through the content of the site. Buyers can find out about the designers whose work Memo presents with skillfully created video interviews on the site (five of the 12 designers are currently represented), as well as detailed descriptions of individual products by their creators.

"Our platform is so rich from a visual point of view," La Buddha said. "I think we can tell an interesting story about collections and designers."

Precious jewelry is the "personal passion" of La Buddha. When she worked on the boards of companies and traveled to different cities around the world for work, she really liked to discover different jewelry boutiques, meet with designers and listen to their stories.

"When I traveled less, I still tried to find new products and new designers, but I realized that it is difficult to have the same close relationship on the Internet," said the business lady from Rochester, New York.

The initial reason for the creation of the Memo in La Buddha was the desire to make available such a quality of service, focused on the wishes of the client.

Every aspect of the unconventional retailing process under the Memo project is the result of several months of consumer research, finding out what people like and dislike when shopping in an online store or in a real store.

La Buddha found out that buyers, like herself, like the availability of online shopping, but the service lacked certain elements of shopping in the store that they like.

"We are now living in a world in which people are used to the Internet and the amenities that it creates," she explained, "but getting the convenience, you sacrifice sometimes other aspects - the relationships that arise if you meet directly with the designer. This is our decision to unite it. "

She continued: "When we created Memo, it took us quite a long time not to try to force a model or technology (jewelry) industry, but really look at the industry and hear from both customers and designers what is needed."

La Buddha said that her customers, mostly women who themselves make purchases for themselves, are still learning the nature of the Memo service, and Memo is making progress in making e-commerce oriented to people.

http://www.nationaljeweler.com/independents/ecommerce/5474-e-commerce-site-memo-lets-consumers-try-before-they-buy