World diamond mark (World Diamond Mark, WDM) has distributed a questionnaire among retail representatives in an attempt to find out what retailers need to sell more diamonds. Retailers, in particular, are asked to list in order of importance, the services to which they would like to access in the field of promotion of products on the market, education, business, and industry coordination.
"The survey WDM aimed at helping retail jewelers in the revival of the desire of the consumer to buy diamonds and his confidence in diamonds and diamond jewelry", - said Alex Popov, Chairman of the WDM. "That's why we have compiled a detailed questionnaire in order to ask the jewelers to rank the services in which they are most in need, in order to achieve the above mentioned goals. Although we believe that we have a pretty good idea of what to retail jewelers, there is nothing better than getting a straight and modern response from the business community, we are called to serve! "- he added.
"We urge jewelers devote 10-15 minutes of your time and fill out the questionnaire, - said Christine Schuler-Kalman, director of the WDM programs. - Since we are authorized to offer the retailers who have joined the program WDM «Authorized diamond dealer", high-quality and customer-oriented services, the purpose of this survey - to learn more about what services want to get representatives of the retail trade, which would best meet their business -model! ".
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