For greater standardization to only those diamonds is planned to exchange trading trading, which have been certified by the Gemological Institute of America (Gemological Institute of America, GIA) . "We will hold auctions of diamonds color from D to G purity VVS and cut triple excellent, - says the chairman to promote the export of precious stones and jewelry Council (Gem & Jewellery Export Promotion Council, GJEPC) Pravinshankar Pandya (Praveenshankar Pandya) -. Diamond Login on the financial market will provide a guaranteed investment income. "
Analysts fear that, unlike gold and silver, which have a high potential for resale, diamonds typically can not be resold by buyers back to the seller. Even if they are able to resell the diamonds still lose a significant portion of the cost. "The situation in the diamond industry is changing, and it no longer operates according to the same principle, we aim to solve the loss problem of the cost of the diamond, and therefore buy sold by us stones for 90% of their original value We also try to bring more transparency in the evaluation of diamonds.." - Mehta said Dzhignesh (Jignesh Mehta) is the founder and managing director of the Indian diamond and jewelry company Solitaires Divine
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According to the rating activity digital market research firm L2, Tiffany & Co. It was the first of 66 jewelery and watch brands in the United States on this indicator. "Digital IQ-Index 2015: watches and jewelry" measures the digital activity of American brands.
Tiffany & Co. It received a rating of "genius" digital activity. Another brand that was able to get the same rank, became Cartier.
L2 index takes into account the quality of the company's web site and e-commerce; digital marketing; the use of mobile phones and tablets; and the use of social networks. Within each broad area of evaluation and then narrowed down to several categories to assist in the evaluation of 66 brands.
Ten major jewelry and watch brands control nearly 75% of Internet traffic in the direction of jewelry sites, noted in L2.
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