Export Promotion Council of precious stones and jewelery (Gem & Jewellery Export Promotion Council, GJEPC) and a group of De Beers launched a joint "Ek Heera Aapke Heere KE Liye" campaign ( "Only a diamond is worthy of your diamond" - " Only diamond worthy of your diamond). it began on October 10-11, and will include the placement of printed materials in New Delhi and Mumbai before the festival Dassehra, which focuses on the power of women. an interesting fact is that the advertising campaign focused on the appreciation of a woman and her role in the life of her partner / husband / family.
Campaign vyaschena respect her husband to his wife and to the little things that make their life worth to live together, according to De Beers press statement The company continues: ". The woman is at the center of the advertising campaign, which shows that it is the soul of the house, and thanks her life is better because of the care, love and care that she shows. This means that every woman is a jewel in the life of her husband and because she really deserves a diamond as an evaluation of all the effort that she puts into her family. "
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India was outlined in the recent trend of falling diamond exports was continued in November. Preliminary Promotion Council data export of precious stones and jewelery (Gem and Jewellery Export Promotion Council, GJEPC) show that in this month's exports totaled $ 1.32 billion, compared with $ 1.56 billion a year earlier, down 15% year on year.
By volume, polished exports fell by 16% to 217,400 carats compared to 259,000 carats in November 2014.
Since the beginning of the year (April-November) polished diamond exports fell to $ 13.59 billion from $ 15.87 billion in the same period of the previous year, which represents a decrease of 14.3%.
Polished exports during this period also decreased and the volume to 2.2 million carats from 2.4 million carats in the same period of the previous year - by 5.8%.
Polished diamond imports fell 72% in November to $ 147.4 million compared with $ 532.7 million in November 2014.
The volume of polished diamond imports fell by 54%, from 845,000 carats in November 2014 to 390 000 carats in the last month.
Rough diamond imports also hard hit, falling by almost 60% in value to $ 624.9 million compared with $ 1.54 billion in the previous year.
In physical terms the diamond imports fell by 57% to 6.43 million carats with 14.96 million carats.
From the beginning, diamond imports decreased by 27.2% to $ 8.65 billion compared with $ 11.87 billion a year earlier.
During the reporting month, India exported cut stones for $ 6 million grown in the laboratory, compared with $ 1.02 million in the previous year.
In November, the country imported in the $ 630,000-grown raw materials laboratory, growth was very low compared with $ 624,000 a year earlier.
While the diamond trade figures decreased export of gold rose from $ 830 million in November 2014 to $ 921 million last month - year on year growth of 11%.
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