A group of women and jewelers for the first time united in the course of the June special seminar on the empowerment of women in the jewelry and diamond business, which was organized in the framework of the second Latin American diamond and jewelry weeks (Latin American Diamond and Jewelry Week) at the World Jewelry Center ( world Jewelry Hub, WJH) in Panama City, took the initiative, which is designed to reflect the gender of their position on the prospects for trade in jewels and precious stones.
Calling itself «Mujeres Brillantes» ( «radiate shine women" in Spanish), this group of women is primarily in Latin America, but it also has a representative in Turkey, Russia, Italy, Romania and Israel.
"Our overall feeling is that the industry is too focused on the business of selling jewelry, rather than on the experience of buying or receiving jewelry. As women, we instinctively understand that this should be a special and intimate moment, that goes beyond the commercial transaction mechanics. Experience should be unique and informative, just as the jewel "- explained Ali Pastorini (Ali Pastorini), senior vice president WJH.
An updated look at the customer and work with it emphasizes the name chosen for the new marketing initiatives -" My jewelry my story »(" my Jewels, my story , "), which was proposed by Victoria Kupfer (Victoria Kupfer), a jeweler from Panama.
" Our main goal is not to develop a specific campaign, and to make an emphasis on marketing approach, which we believe will be more successful, etc. Nhat and appreciated by women consumers, "- said Pastorini.
The discussion, which was launched in June, is continuing with the group« Mujeres Brillantes »Facebook and Whatsapp.
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