During the May 31 press conference in Las Vegas, the Gem and Jewelery Export Promotion Council (GJEPC) announced the preparation of a multi-stage business development program focused on the American, Canadian and South American markets. This campaign is designed to strengthen and expand GJEPC's efforts to develop business and establish trust relations between key Indian jewelery companies and their counterparts working in the above markets.
At the initial stage, GJEPC organizes a series of Business Development Conferences (BDC), which will allow to meet with colleagues in the American continent and personally discuss various issues and find solutions to problems. Then the groups will work on developing the "best practices of doing business", which are developed taking into account the rapidly changing business environment. In the future, steps will be taken to create an atmosphere of cooperation and organize private meetings of sellers with customers, as well as to promote new ideas for the development of business partnerships and personal ties.
Business development conferences will allow both groups of interested participants to listen to speeches and presentations on topical issues put up for discussion among colleagues, build mutually beneficial economic relations and establish personal ties. In addition, after the launch of the campaign, GJEPC plans to sponsor additional events to deepen this interaction.
As the chairman of GJEPC Vipul Shah said: "We know that the American, Canadian and South American markets are of great importance for the Indian jewelery and jewelry industry. India is for these regions one of the leading and priority areas for the purchase of precious stones and final jewelry products. We look forward to meeting with our colleagues from America to discuss all important issues of jewelry trade and to find ways to improve joint activities to achieve even greater success. "
In 2013, Indian exports of precious stones and jewelry in the US reached $ 4.79 billion, an increase of 13% compared to $ 4.03 billion in 2012.
The first phase of the three-year campaign envisages a series of meetings for business development, and GJEPC plans to complement them with several events in support of this initiative. According to Shah, the first Indian-American four-day meeting (2014 Indo / US Business Development Conference) will be held in Chicago from September 5 to 8.
The participants of the meeting will be able to discuss ways of cooperation on all aspects of jewelry trade, including the production of diamonds, design, manufacturing of jewelry, the purchase of raw materials and retail sales.
Shah added: "The September meeting will be the debut event of this format in the US. For us, this is an important promotional campaign in the Western world, which will allow us to better know not only customers, but also colleagues and competitors. We hope that in this ever-changing world such meetings and initiatives will provide India with a close connection with the world community and following world trends, as well as compliance with modern technologies ... The Indian business community is one of the pioneers in developing ethical business practices through various corporate social programs such as the adoption of a "policy on the renunciation of the use of child labor". GJEPC, which is a responsible member of the Kimberley Process, guarantees the purity of the diamonds in circulation and production. "
Deputy Chairman of the GJEPC Pankaj Parekh, in his turn, added: "We will be happy to develop cooperation and deepen business and personal relations with our American colleagues. Visiting important markets will help us to better understand local consumers and understand how to build a common business. " According to Parekh, 15 Indian exporters and 15-20 companies from North America will take part in the nearest meeting in Chicago.