One of the largest Chinese online diamond retailers Kela and Israeli company Leibish & Co., which specializes in the supply of non-ferrous diamonds, announced a long-term strategic partnership, under which Leibish & Co. will be the exclusive supplier of fancy colored diamonds for Kela.
Sales of Kela last year reached almost $ 120 million.
The official ceremony of signing the agreement was held at the Hong Kong Jewelry and Gem Fair on June 19 with the participation of President Leibish & Co. Leibish Polnauer and Chairman Kela Guo Feng. The consul General of Israel in Hong Kong and Macau Sagi Karni and the business development director of the exhibition operator UBM Asia, as well as the founder of the news resource Jewelery News Asia, Letitia Chow, wished them successful cooperation.
"Combining our knowledge of the market of colored diamonds and e-commerce with Kela's huge client base and their knowledge of the region will open an ordinary Asian consumer access to high-quality natural diamonds of fantasy colors," Leibish said. "We are confident that this partnership will primarily benefit customers, and will strengthen Kela's position as the main supplier of diamonds and diamond jewelry in Asia, through the involvement of Leibish & Co. as the main source of colored diamonds. "
Kela will represent Leibish & Co.'s brand. in Continental China. The Israeli company will offer an exclusive collection for the online store Kela.cn. Kela will also show Leibish & Co products in well-known stores located in key cities throughout China.