The company Blue Nile has launched a version of its online store in Arabic, reports Rapaport. The new site is created for customers of the company and consumers in the United Arab Emirates (UAE), who can now make purchases using their native language and paying for orders in local currency - dirhams. Blue Nile will also hire Arabic-speaking diamond and jewelry consultants to help customers with product selection and ordering.
Blue Nile notes that its website presents a full range of jewelry made of precious metals and stones, including products from gold, platinum, with pearls and diamonds. Buyers can choose from 130,000 certified diamonds and create their own engagement ring design using the Build Your Own Ring® program.
"Blue Nile entered the UAE market in 2011 and during that time formed a loyal customer base, as a result, the average order amount in the UAE is one of the highest of all international markets," explained Jon Sainsbury, president of the international division Blue Nile . "The latest update will make the process of selecting an engagement ring even easier for customers in the region."
In addition to the Arabic language on the site Blue Nile, you can choose the version in English, French, Spanish, Japanese, traditional and simplified Chinese.