The diamond brand Forevermark belonging to the De Beers Group plans to expand and enter the markets of the United Kingdom and Ireland by the end of the year.
Although Forevermark's global office is based in London, the United Kingdom and Ireland will be the first of the West European markets where Forevermark diamonds will be sold.
The brand already works in the markets of Asia, North America, the Middle East, Australia and Turkey.
Forevermark has appointed Crossworks Manufacturing as a licensed partner in the region, which will work with selected retailers to supply products to this regional market.
"Although the Forevermark brand is only six years old, it has already established itself as one of the leading diamond brands in the world. Forevermark products can be purchased at more than 1,300 elite retail stores in 29 countries, "said Forevermark CEO Stephen Lussier. "We are very pleased that the United Kingdom and Ireland will soon be among our markets."
According to Lussier, Forevermark brand gives retailers the opportunity to differentiate a unique range of solitaire diamonds from cheaper and online products from competitors. In all world markets, the Forevermark brand demonstrated its ability to attract customers, increase profit margins and solve consumer confidence issues related to synthetic diamonds, special diamond processing, responsible supplies and honesty in the evaluation of diamonds and diamonds.