The company Kalyan Jewellers, one of the leading Indian jewelry chains, plans in the current financial year to invest 14 billion rupees in the opening of 28 jewelry stores in India and the countries of the Persian Gulf. The company will focus on selling diamonds at affordable prices.
According to the report, the company plans to open five salons in Kerala, three in Kolkata, two in Mumbai and Bangalore, and other retail outlets in other cities of the country. In the Persian Gulf region, it is planned to open stores in Qatar, Kuwait, Dubai, Abu Dhabi and Bahrain.
In order to promote the concept of affordable diamonds, Kalyan Jewellers will redesign My Kalyan customer service centers in the states of Kerala and Tamil Nadu into mini-salons of diamonds.
By the end of the 2016 financial year, Kalyan Jewellers plans to expand the network to 1,000 My Kalyan centers.