Vice-president of sales of the watch brand TAG Heuer Patrick Pruniaux (Patrick Pruniaux) resigned from the Swiss watch company and since July 7 working in Apple, reports Rapaport referring to the agency Reuters.
The Tag Heuer brand belongs to the LVMH group specializing in luxury goods. A spokesman for Tag Heuer said that Prunio was probably hired by Apple to promote the iWatch launch campaign this fall.
The appointment of Pruno indicates that Apple plans to position iWatch in the luxury goods market.
Jean-Claude Biver, the head of the watch division of LVMH and supervising the brands Tag Heuer, Zenith and Hublot, told Reuters that participants in the Swiss watch industry should take seriously the threat of spreading "smart clocks" in the market.